Productizing APIs
An API marketplace enables you to treat APIs as products. Learn how API productization can drive business results and give your API teams the tools to get the most out of your API strategy.
What is an API product?
An API product is built around business capabilities. With API products, you package digital assets in a way that makes sense for your target audience. You can strategically link APIs and wrap a value proposition, documentation, and subscription plans around the products you develop.
Why are API products important?
A product mindset helps you design better APIs. The larger organizations become, the more important it becomes that they properly manage and provide all their capabilities in a way they can be easily seen and used.
API Talks: How to curate and package your APIs for business value
In this 30-minute webinar, you'll learn about:
- Why businesses want to enable a digital product strategy with APIs
- How to apply a product mindset to API creation
- How to package APIs in a way that makes sense for your target market
- The value of technology in supporting the API provider and consumer experience
Why is the role of an API product manager beneficial?
API product managers oversee the full API product lifecycle – from API design and productization to API monetization – working closely with other stakeholders to come up with the optimal API strategy that delivers the most value back to the business.
Enabling API self-service for everyone involved
Do you include documentation, example code, testing, and community elements with your APIs? Or are developers forced to search for a needle in the haystack of your standard internal API portal? Even if they’re only exposed internally, APIs should be easy to adopt.